A recognisable, consistent identity
Your visual identity gives your organisation a face. It should express your positioning, remain recognisable and work consistently across your different materials.
When can we help ?
- Create the identity of a new company, brand or initiative.
- Modernise an identity that has become inconsistent or difficult to use.
- Bring consistency to materials produced by several colleagues.
- Prepare a clear visual foundation for your communication.
What we take care of
- Analysis of your business, audience and desired positioning.
- Exploration of suitable visual directions.
- Logo creation or refinement.
- Definition of colours and typography.
- Layout principles and main applications.
- Organisation of the rules into brand guidelines, depending on the project.
How we work
- Discovery: we gather your story, goals and references.
- Direction: we define the visual world to explore.
- Creation: we develop and refine the selected proposal.
- Rollout: we prepare the files and guidelines needed for your materials.
The expected outcome
You get a consistent visual foundation that makes your organisation easier to recognise and guides the creation of future materials.
Frequently asked questions
Is a visual identity just a logo?
No. It also includes colours, typography, composition principles and their applications.
Can you modernise an existing logo?
Yes, after analysing what should be kept and the problems encountered with the current identity.
Which files are prepared?
The required formats are defined according to the planned materials and the elements included in the project.
