Case study
Design of a brochure and information sheets to clearly present FPM’s certification courses.
Design of a brochure and information sheets to clearly present FPM’s certification courses.
FPM wanted materials that could present its certification training programme to executives, leaders and managers in the financial sector. The work therefore began by organising the information so that each reader could quickly identify the topics, objectives and arrangements of the courses.
The brochure provides an overview of the programme, while the information sheets describe each course separately. This structure avoids overloading the main document and makes the materials easier to use during discussions with participants or partners.
The layout relies on a clear hierarchy, consistent visual cues and typography designed for reading. Colours and images were used with restraint to remain consistent with the professional nature of the programme.
The files were prepared to make viewing and printing easier. Together, they give FPM a structured communication foundation that can be used to present the courses consistently.
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