Case study

Brand guidelines for a perfume brand

N’ZIM GROUP
From idea to delivery

Creation of understated, elegant brand guidelines to express the world of a perfume brand.

Case study

The project in detail

Creation of understated, elegant brand guidelines to express the world of a perfume brand.

Field

Visual identity

Gallery4 visuels

The need

The project involved creating a visual identity suited to the world of perfume. The chosen direction favours simplicity, balanced proportions and details fine enough to evoke the care that goes into the product.

Our work

The logo uses a simple geometric construction, complemented by a rose that adds a softer touch. Together, these elements combine precision and sensitivity without making the symbol too busy.

Implementation

Metallic tones and subtle contrasts were chosen to work across packaging, labels and communication materials. The palette also allows for simpler applications when printing constraints require them.

The result

The guidelines provide the references needed to use the logo, colours and typography consistently. They can serve as a foundation for developing the brand’s packaging and future campaigns.